Official Partner company name
Virtuoso Partners

Country
United Kingdom

Name & Job Title (of interviewee)
Josh Winters, Director of Partnerships

How long have you been an M-Files partner?
We have been an M-Files partner since 2021.

Why did you choose to become an M-Files Partner?
We immediately recognized the power and potential of M-Files, particularly its ability to manage content in context through metadata, combined with workflows that truly set content into motion. Our technical team were especially impressed by the platform’s adaptability, which aligns perfectly with our target market of knowledge workers.

VP serves a broad range of sectors and customer profiles, and the flexibility of M-Files enables us to succeed across all use cases and industries. For some of our government contracts, we needed a solution that could seamlessly combine lightweight case management with document management capabilities. M-Files delivered exactly that.

Its unique, metadata-driven approach to information management resonated with us from the outset. We wanted to partner with a platform that could fundamentally change the way organizations manage documents, ensure compliance, and collaborate effectively. M-Files’ scalability and versatility have proven to be an ideal match for the varied and evolving needs of our clients.

Would you recommend joining the M-Files Partner Program, and why?
Absolutely. The M-Files Partner Program offers excellent resources, support, and opportunities for collaboration. Beyond the technology itself, the strength of the community and partner ecosystem has played a key role in enabling us to grow quickly and deliver real impact for our customers.

It has been a genuinely positive collaboration overall. We have seen strong reciprocal business, with VP delivering several enterprise contract implementations on behalf of M-Files. This is what a true partnership should look like – strong margin opportunities on resale and high-quality service delivery.

The total addressable market for document management solutions in the UK remains strong, and the M-Files partner program provides some of the best tools, content, and support to drive business development and successful bids. We rarely need to rely on M-Files for pre-sales support, but when we do, the team are always responsive and present. From a technical perspective, the support and enablement provided have been outstanding.

As a result, we have built a robust £1 million-plus ARR book of business with M-Files, supported by consistent growth and excellent net revenue retention

Do you target any specific industry or region? If so, which ones?
We cover all industries, but what truly sets us apart is our unique go-to-market approach. By partnering with some of the UK’s largest IT resellers, we’re able to deliver M-Files solutions at scale through trusted and established partner networks. While our headquarters is in London, our reach extends across the UK into EMEA and increasingly into APAC.

What are the key benefits you provide for customers?

• We’re specialists in workflow and automation across a number of technologies that complement M-Files including integration platforms, intelligent document processing, AI integration and RPA. This means our customers benefit from a holistic advisory and delivery capability that extends the power of M-Files as part of a complete solution for transformation projects. We’ve countless project deliveries where we’ve combined M-Files with multiple other technologies to deliver outcomes.
• Our advisory and business analysis functions are standout, we help customers with strategic planning, enterprise architecture and designs.
• We’re a Channel Enabler, meaning we work through enterprise customers' preferred value-added-resellers (VARs). This makes procurement of M-Files and our services much simpler and faster for customers, especially government and public sector.

What do you like most about M-Files?
There are not many solutions available that effectively support content in motion in a way that is easy to adopt and work with. By content in motion, we mean working documents rather than archived material. M-Files stands out in this regard more than any other platform we have evaluated. Its deeper partnership with Microsoft on co-authoring and related features continues to strengthen its position.

We are also impressed by the development roadmap for AI with M-Files Aino. The approach is well considered, with impressive precision in building a context-driven RAG solution. We work across many AI integration use cases with other technologies, and few are as well executed as Aino within M-Files.

At the core of this is the metadata-driven architecture, which shifts the entire paradigm of information management. Rather than worrying about where something is stored, users can focus on what the document is, making search, compliance, and collaboration far more seamless.

The recent Microsoft announcements represent a major opportunity for us, opening the door for M-Files to reach a much broader/wider customer base. With so many customers utilizing SharePoint as their repository-of-choice, the partnership makes M-Files a very interesting topic of discussion. With its enhancements to SharePoint, deeper Co-Pilot integration, and expanded governance features in Purview, it’s a particularly exciting moment for the M-Files ecosystem.

Importantly, these developments provide huge enhancements to the M-Files offering. By combining Microsoft’s strengths in productivity, automation, and compliance with M-Files’ metadata-driven approach, organizations can achieve smarter workflows, richer insights, and far greater control across their entire information landscape.

How valuable do you think automation and AI are for knowledge workers in the current information management landscape?
This is enormously valuable. Most large and enterprise customers have now taken the time to understand the potential of RAG and AI, yet many remain understandably cautious about how to apply these capabilities safely, responsibly and at scale. M-Files, particularly with Aino, represents a genuine breakthrough in closing that gap. It gives organizations a practical route to move from theoretical exploration to real-world, production-grade adoption with confidence. Its metadata-driven architecture already brings clarity and precision to information management and the deepening alignment with Microsoft amplifies this even further.

With advancements across M365, Copilot, SharePoint and Purview, M-Files can integrate more naturally into the tools that knowledge workers rely on every day. This results in smarter suggestions, deeper understanding and stronger governance, all delivered directly in the flow of work.

Automation and AI continue to be genuine game changers for organisations, by saving countless hours while reducing the risk of human error and significantly strengthening their compliance.

One of our financial services clients uses AI to automatically classify client records, ensuring regulatory adherence which saves their operations team hundreds of hours each year. Another customer in the life sciences sector uses M-Files automation to streamline quality documentation processes, accelerating time to market and reducing operational friction.

As the partnership with Microsoft grows stronger, the opportunity to scale these benefits across entire organisations is now greater than ever.

One last comment, fun story or quote:
“Partnering with M-Files feels less like working with a software vendor and more like joining a family of innovators.”

About your company:

• Virtuoso Partners is one of the UK’s leading providers of Intelligent Automation and Integration technologies.
• Specializing in the design, architecture, implementation and support of tailored solutions that enable efficiency to optimize workflows across a wide range of use cases.
• Track record includes delivering complex projects for Large Enterprises, Public Sector Organizations and Non-Profits.
• Focusing on improving digital work processes, including Case Management, Content Management and Workflow Automation.
• Enable clients to leverage existing platforms and data, providing seamless solutions for multi-platform process automation and integration throughout their organizations.

Website:
www.virtuoso-partners.io

Follow Virtuoso Partners:
LinkedIn: linkedin.com/company/virtuoso-partners
Twitter/X: twitter.com/VirtuosoPrtnrs

Connect with our team:
Josh Winters: https://www.linkedin.com/in/josh-winters-a7201266/